1. Understanding the Psychology of Marketing

✔ Why people buy: emotional vs. logical buying decisions
✔ The importance of trust, storytelling, and timing
✔ How to speak directly to what your customer wants

2. Packaging Your Product or Service to Sell

✔ How to define what you’re really selling
✔ Creating simple, easy-to-understand offers
✔ Pricing your service for value and clarity
✔ Offering service packages to suit different clients

3. How to Do Simple Market Research

✔ How to use Google, TikTok, and Facebook to study the market
✔ Finding out what people are searching for
✔ Learning from your competitors
✔ Using online surveys and feedback tools

4. Building a Simple Website That Sells

✔ Choosing a platform (e.g., WordPress)
✔ What to include on your landing page
✔ Writing your content in a way that builds trust
✔ Guiding visitors toward taking action (call, order, subscribe)

5. Designing With Canva – No Experience Needed

✔ Introduction to Canva and how to set up your account
✔ Creating social media posts, banners, and flyers
✔ Basics of branding: choosing your fonts, colors, and layout
✔ Tips to keep your visuals looking professional

6. Making Google Love You – Introduction to SEO

✔ What is SEO and how it helps people find you
✔ Using the right keywords in your website or blog
✔ Optimizing page titles, images, and links
✔ Free tools for keyword research and tracking

7. Blogging with AI to Get Traffic

✔ Why blogging helps build authority
✔ Using AI tools like ChatGPT to write faster
✔ How to choose topics that your audience is searching for
✔ Promoting blog content through social media and messaging apps

8. Advertising on Social Media (Without Wasting Money)

✔ Choosing the right platform (Facebook, Instagram, TikTok)
✔ Setting a small ad budget and running test campaigns
✔ Writing ad copy that gets attention
✔ Tracking your ad results and improving over time

9. How to Follow Up Without Being Pushy

✔ Building a follow-up system using WhatsApp, email or call
✔ What to say in follow-up messages
✔ Following up without sounding desperate
✔ Tools to automate follow-ups

10. Tracking Your Progress – What’s Working and What’s Not

✔ Simple tools like Google Analytics, Facebook Insights, and Canva reports
✔ Understanding basic numbers: traffic, leads, conversions
✔ Knowing when to change your message, pricing, or design

Bonus Module: Getting Your First 10 Clients

• Finding your first clients through your network
• How to ask for referrals without sounding salesy
• Using one client as a case study to attract more
• Offering value to earn trust and testimonials